Indieworking Podcast Episode 1 – Michael Katz


You’re not going to want to miss this one – the first episode of the indieworking podcast features the super smart Michael Katz of Blue Penguin Development. Michael is an expert in marketing for solo-professionals, and in this episode we talk about everything you need to know about newsletters. Michael answers all my questions including:

  1. Are newsletters still relevant?
  2. Do I have to stick to a schedule?
  3. How often should I put my newsletter out?
  4. What should I talk about?
  5. How do I know what my audience wants to hear?

Have more questions? Ask in the comments! You can also download the podcast and listen anytime.

Update: Michael has just released a free video series on how to create an exceptional newsletter. Check it out and find out how you can use newsletters to build strong relationships with your audience!

4 replies
    • Katy
      Katy says:

      Thanks Stephen – totally agree! We had a great time doing the interview and he has a great perspective. I’ve got a great group of people I’ll be interviewing for the series and I’d love more recommendations, so if there’s anyone else you would like to hear from, let me know!

  1. Joseph Hollak
    Joseph Hollak says:

    This podcast reminded me that we’re all individual brands, with something unique to share with the world.

    And, as individuals brands, we need to communicate our own value propositions.

    We’re all publishers, radio hosts, reporters, marketers and authors aren’t we?

    • Katy
      Katy says:

      Hi Joseph – thanks for the thought, I think that’s absolutely true in this day and age. A brand with no unique voice is unlikely to connect with customers.


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